★★★ Open House ★★★
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My Tamagotchi Forever
© 2018 Bandai Namco Games America Inc.

CTR Review
Rating: 60%
Ease of Use
Design Features
Reviewed using the Standard Rubric
For ages 4-up
For grades P, K, 1, 2, 3, 4, 5
Teaches: taking care of creatures, language
Fun at first, and free, this app is and packed with tricks specifically designed to get you to watch ads, download other apps, send you push notifications, or get access to your social media services. The ultimate goal is to get you to spend some of your real money -- for as much as $100 in a single transaction. It's fair to call this a carefully engineered behavioral sand trap designed to keep adults and children engaged and then frustrated to the degree that they are willing to make an in app purchase.

The play pattern works, despite the confusing menu design. It's fun to dress and care for your Tamagotchi or their pets, and there are a lot of additional items you can earn or purchase. Testers found the sounds to be repetitive and potentially annoying. The arcade contains a variety casual games that are fun until you are forced to watch yet another ad in order to not loose your spot.

Need to know: We found an video advertisement for "Walking Dead" (an 'M' rated game). It is not always possible to exit from the video content. Also note you don't run into paywalls until you spend at least five minutes in the game. On March 21, Apple was featuring this on it's home page, right next to Daniel Tiger.

Note: Apple has responded to our review, stating that this app is listed in "The Today Tab" that has a mix of content (including children's content). This app, they say, is "definitely not being marketed as an app for kids just because it happens to be next to Daniel Tiger." They go on to state "the text of the article is clearly addressing grown up millennials and that there is a kids section that only has content for kids."
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