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★★★ Open House ★★★
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Blurring Digital and Physical Play -- with Starlink
“My own daughter is seven, and she’s beaten a lot of big games, including Zelda Breath of the Wild. She’s looking for something else. A lot of older kids are finished with kids games and they’re looking for the next thing. Unfortunately that next thing was never designed for their age group.” Matt Rose, Product Manger, Starlink (Ubisoft Canada) ?t=8m40s" target = "_blank"> ?t=8m40s

The intersection of concrete forms of play (stuff like sand, clay, blocks and physical manipulatives) and abstract/symbolic experiences (like books, apps, video games or other forms of screen media) has always been a fascinating space. Thanks to improvements in technology on the toy/controller side (namely accelerometers, batteries and bluetooth), the space has become even more interesting. Case in point, Nintendo Labo, the Poké Ball Plus and Starlink. Five years ago, Matt Rose and a team at Ubisoft Toranto started designing a “Toys to Life” game to compete with Disney Infinity amiibos and Skylanders. The result is Starlink, a new set of collectible figurines and a snap-together starship specifically designed for older children who are ready for a mature theme, but aren’t ready for the raw violence and language. Ubisoft’s research has found that over 30% of children aged 6 to 8-years have turned to M rated games, like Call of Duty or Grand Theft Auto. Ubisoft hopes Starlink will capture some of this market. See the research summary (keep in mind this appears to be a pre-Fortnite report).
Watch Matt Rose describe his game

True of false -- Dinosaurs were the largest living things on earth. The answer is false. In fact there’s a creature alive — right now — that’s a lot larger than even the largest dinosaur. What is it? Find out on page 3 or visit