Based on the traditional board game of the same name, this virtual world is designed to teach positive behavior changes -- in the real world. The game attempts to leverage a parent’s effort in behavior modification through positive reinforcement. The virtual board game contains animated characters and avatars, and parents assign each child tasks to complete, in exchange for ticketed rewards. Parents/teachers and children then make personalized game boards to provide the rewards for favorable behavior. A digital piggy bank is available to accumulate tickets and allow the child to use their savings to "cash" in for rewards. A bonus board allows children to move through "Tickieville" to earn additional tickets for community service, online library reading, performing a school activity and more. The goal of the Ticket Store Game is to provide a world of real life experiences to improve kids behavior. The game is designed for both home and school use. Teachers can incorporate the concepts of ownership, savings, community service, anti-bullying, acts of kindness and rewards into a classroom, where kids compete for rewards. Prices are $5.95/month or $39.95/year for a single user and $15.95/month for a family, classroom or group.